A Leading Hotel Booking Processor Accelerates Collaboration with Asana WorkSuite
Virtuos Digital Implements Asana WorkOS to Streamline Global Travel Tech Operations
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About Leading Hotel Booking Processor (LHBP)
A Leading Hotel Booking Processor (LHBP)—name withheld for confidentiality—is one of the world's largest SaaS providers for hotel bookings, travel pricing intelligence, and customer travel-intent insights. With over 3,200 customers, 700+ partners, and a presence in 100+ countries, LHBP empowers teams across the travel and hospitality spectrum—from hotels, airlines, and OTAs to cruises, car rentals, and travel management companies.
Founded in 2004 and headquartered in India, the company plays a pivotal role in driving revenue optimization, acquisition, and retention strategies for some of the world’s top travel brands. Their clients include 26 of the Top 30 Hotel Chains, 25 of the Top 30 OTAs, and numerous Fortune 500 companies.
Challenges
Despite LHBP’s strong industry position, its internal operations had outgrown traditional tools and siloed communication systems. Key challenges included:
- Siloed Workflows
Teams across geographies used different tools, creating inefficiencies in cross-functional collaboration.
- Lack of Visibility
Leadership lacked a unified view of progress across marketing, engineering, client success, and implementation teams.
- Complex Project Tracking
Managing multi-departmental initiatives across regions lacked coordination and accountability.
- Manual Reporting
Status reporting was time-consuming, prone to human error, and lacked real-time updates.
- Disconnected Platforms
As various teams used spreadsheets, emails, and chat apps independently, alignment suffered.
Solution: Asana WorkSuite Implementation by Virtuos Digital
LHBP partnered with Virtuos Digital to deploy Asana WorkSuite, part of the Asana WorkOS Platform, to unify task management, process visibility, and cross-functional collaboration.
Key areas of implementation included:
- Custom Workspaces: For major functions like Revenue Ops, Product Development, Marketing, Customer Success, and Implementation.
- Workflow Automation: Using Asana Rules and Form-based Intake for new client onboarding and internal project requests.
- Cross-Regional Project Management: Through Portfolios, Goals, and Timeline Views to coordinate across time zones and teams.
- Executive Dashboards: Offering real-time status reports, KPIs, and project milestones at the leadership level.
- Integration with Tools: Connecting CRM, Slack, and Reporting Tools to ensure context-rich collaboration and reduced tool-switching.
Virtuos enabled rapid deployment and configuration while conducting adoption bootcamps, workshops, and process audits to align tools with real-world workflows.
Business Impact & Metrics
The Asana WorkSuite deployment brought tangible improvements across the organization:
- faster project execution across cross-functional teams.
- 55%
- reduction in email-based project coordination.
- 80%
- task ownership clarity, improving accountability and delivery rates.
- 95%
- Complete visibility for leaders into project health, blockers, and goal alignment.
- 100%
The Virtuos Edge
Virtuos Digital is a global leader in implementing modern Work Management Platforms, driving enterprise agility and digital performance. With its deep partnership with Asana, Virtuos delivers tailored configurations, integrated solutions, and outcome-focused consulting.
From implementation to adoption, Virtuos helps businesses like LHBP “Work Intelligently and Scale Confidently.”
Learn more at vdc.com/asana
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