About the Leading Brewery Company (LBC)

A leading brewery conglomerate (name withheld for confidentiality and hereafter called LBC), headquartered in Singapore, with a legacy spanning over a century, stands as a global force in the beverage industry. Originally established in the early 19th century as a joint venture between some of the world’s most recognized brewing brands, the company evolved significantly through strategic mergers and expansions. It adopted its current identity in 1989 and, following a major consolidation in 2013, now oversees a prestigious portfolio of internationally renowned beer and beverage brands. Operating across a highly intricate value chain, the company partners with dealers, distributors, bottlers, logistics providers, and retail networks—managing a vast landscape of commercial agreements and regulatory commitments. Given this operational complexity, Contract Lifecycle Management (CLM) has become a vital enabler of business agility and compliance. For the purposes of this case study, the organization has chosen to remain anonymous.