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Strategy is Execution

CX is Brand

Strategy is execution—true success comes from turning plans into action with flawless precision. Similarly, customer experience is your brand; it shapes how customers perceive and connect with you. Delivering exceptional CX builds trust, loyalty, and lasting impressions that define your brand's identity.

Strategy execution

CX Strategy: Roadmap to Success

Today, 89% of brands compete on CX, up from 36% in 2010. Yet, while 80% think they excel, only 8% of customers agree. Most companies are still maturing in CX, as customers demand personalization, privacy, and unique experiences. Incidents like the Facebook defect and GDPR regulations highlight this need. At Virtuos, we enhance CX by leveraging Moments of Truth—key decision points—with the industry's most integrated solutions.

Get Your CX Audited

CX Aware

Our strategy consultants connect with leadership to understand CX challenges and pain points.

Understand the state

Our Analysts present the state of current CX levels and benchmarking against industry leaders.

CX Team & Governance

We understand the team structure, governance, and current CX ecosystem before conducting CX Audit.

Consolidate Voice of Customer

Direct feedback and retrieval — Customer Voice analytics

Go to Customer Voice
Strategy execution

Direct VOC

Direct Voice of Customer includes survey/poll, a complaint from the customer, market research, forum/panel. This involves almost all direct channels.

Strategy execution

Direct VOC

Direct Voice of Customer includes survey/poll, a complaint from the customer, market research, forum/panel. This involves almost all direct channels.

Strategy execution

Direct VOC

Direct Voice of Customer includes survey/poll, a complaint from the customer, market research, forum/panel. This involves almost all direct channels.

Projects and Capabilities

Virtuos conducts CX Transformation projects following detailed CX Audits. We focus on process optimization, customer data unification, and CRM strategy development. Our solutions incorporate advanced technology from Rainbow Portfolio for enhanced Customer, Multi-Experience (MX) and Employee Experience (EX).

LISTEN, THINK, DO

Collect Feedback

  • Multichannel collection
  • Real-time alerts and actions

Analyze Opinion

  • Value analysis
  • Market research
  • Segmentation Propensity modeling

Start a Conversation

  • Expectations setting
  • Capturing intent
  • Manage dialogue

FROM OUT TO IN

Find Moments of Truth

  • Process modeling
  • Identify the weakest link
  • Automate and escalate

Redesign Processes

  • Quality controls
  • Trading efficiency and experience
  • Segmentation Propensity modeling

Adapt in Real Time

  • Real-time rerouting
  • Analytical-driven process decisions

ACT AS ONE

Achieve Consistent Experiences

  • Single view of customer
  • Recognition

Share Answers

  • Knowledge management
  • Skills inventory
  • Better search

Multichannel Availability

  • Multichannel integration
  • Device-independent interaction

OPEN UP

More Accessible

  • Self-service
  • Track for customer
  • Add channels

Demonstrate Trust

  • Honor privacy
  • Share data
  • Use only what you need

Encourage Participation

  • Review and comparison
  • Communities
  • Social networks

Cx Audit Program

We have five important categories of metrics for measuring Customer Experience (CX).

Go to CX AUDIT.COM
Employee Engagement

Employee Engagement

A better EX leads lower cost

Quality

Quality

Quality reduces defects and costs

Customer Satisfaction

Customer Satisfaction

First Call Resolution betters C-SAT

Loyalty

Loyalty

Upsell and cross sell opportunities

Advocacy

Advocacy

Higher margins and repeat business

Next Steps in CX Leader's Roadmap

CX leaders need to justify the business value of their Customer Experience (CX) investments and create a differentiation strategy seeking new, more durable forms of competitive advantage.

Customer Voice:

Collect feedback from clients (B2B) or customers (B2C) on sales, support execution, and C-SAT.

Design Thinking:

Conduct customer and competitive analysis and find the experiential quotient (XQ) of your offerings.

CX.Digital Maturity:

Diagnose and benchmark CX and Digital maturity levels and create a strategic plan for improvement.

Continuous Improvement:

Have a strategy, check against your promise. Create a program to improve Customer Experience continuously.

Strategic Resources For
CX Augmentation

C-Level leaders can engage with our CX specialists to audit and design CX Architecture; measure CX Maturity by benchmarking against competition, and continuously improve our CXDesk™ customer experience continuum services.

Customer Journey Maps

Customer Journey Maps

Connect business moments, and personas to boost customer experience outcomes across departments.

Fix The Urgent Issues

Fix The Urgent Issues

Identify high impact cracks in CX journey and aim for quick wins by fixing urgent and most critical issues.

Set The Expectations Right

Set The Expectations Right

There's no silver bullet to improve CX overnight. Set the realistic goals to create CX foundation first.

Hunt for new ideas

Hunt for new ideas

CX is like a fresh running water. Relentlessly you need new ideas to create better experiences.

How to create Signature Experiences using our CXDesign?

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About Us

Virtuos Digital (VDC) is a high-performance consulting and digital transformation company, driving AI Ambition and excellence through cutting-edge technology and strategic expertise.

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