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A Superapp Is an All-Powerful App

An iSuperApp features built-in intelligence with advanced AI capabilities, providing smarter interactions and personalized experiences. Users benefit from real-time insights and automated processes.

Superapp interface
Person with box on head and question mark

Think of an iSuperApp as...

A mobile app that provides end users—whether customers, partners, or employees— with a set of core features, reinforced by extensibility through miniapps and enhanced by AI capabilities. This ensures a versatile and intelligent platform that can adapt to diverse needs and deliver a seamless, personalized experience.

Why, What and How!

1
Why do we need a superapp?

Superapps enhance user convenience and efficiency by consolidating multiple functionalities into a single platform.

2
What are the key superapp functions and examples?

Key functions include messaging, payments, and e-commerce, with examples like WeChat and Grab.

3
How can we deliver a workforce superapp?

We can deliver a workforce superapp by integrating essential business tools and leveraging AI to streamline workflows and increase productivity.

Person with box on head and question mark

Why Do We Need an iSuperApp?

Traditional App Robot

The Design of an App

Traditional apps have a number of features with a conventional app design focused on specific functions.

Traditional App Robot

The Design of a SuperApp

iSuperApp features numerous miniapps, with a SuperApp design built around AI ambition, creating an intelligent, versatile, and extensible platform.

How Superapps are Different

Superapps integrate core features into a unified platform, boast a versatile design with miniapps, foster a robust app ecosystem, facilitate seamless data sharing, and enhance user discovery through intelligent AI-driven interactions.

Key CapabilitiesTraditional Web/Mobile AppComposite App/PortaliSuperApp

Core features to draw in users (e.g., payments, communications)

May beMay beYes

Design and development framework for miniapps

NoMay beYes

Publication mechanism for miniapps ecosystem

NoNoYes

Data sharing between superapp and miniapps

NoMay beYes

User discovery and activation of miniapps

NoNoYes

Core Features

What Makes an App "Super"?

A SuperApp is user-activated, enabling seamless data sharing and integration. It supports miniapp development and publication, creating a dynamic ecosystem where users can access a wide range of functionalities within a single, intelligent platform.

User Activated

User Activated

Data Sharing

Data Sharing

Miniapp Development

Miniapp Development

Miniapp Publication

Miniapp Publication

What Are the Key iSuperApp Functions and Examples?

Emerging Superapps in the Digital Workplace

Workforce Superapps

  • The three most popular superapps widely used in digital workplace in Chinese organizations.
  • They provide capabilities of new work hub, business role hub, employee engagement hub, technology services hub and employee services hub in digital workplace.
Illustration 1
Delivery Options
Ways to Deliver Workforce iSuperApps
Development Platform

Development Platform

  • Low-code application platform
  • Mobile app development platform
  • Pros: Flexibility and speed
  • Cons: Maintaining platform innovation by vendor; licensing costs
Development Platform

Ground-Up Custom Development

  • Internal mobile app development and platform teams
  • Outsourced systems integrator
  • Pros: Build exactly what suits your workforce; low-licensing costs
  • Cons: Significant investment in talent and resources
Development Platform

Digital Workplace Solution

  • Messaging and communications solutions
  • Intranet solutions
  • Pros: Broader use cases and ready to deploy
  • Cons: Limitations on miniapps; more proprietary

Next Steps

  • 1Determine if an iSuperApp helps to better achieve business objectives for employees.
  • 2Evaluate the technology and talent needed to sustain a superapp platform.
  • 3Enlist business technologists and fusion teams to create miniapp building community.
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