A Superapp Is an All-Powerful, Do-Everything App, Right?
An iSuperApp is just became more powerful with “intelligence” built-in.
DIGITAL TRANSFORMATION @ SPEED
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Think of an iSuperApp As...
A mobile app that provides end users (customers, partners or employees) with a set of core features reinforced by extensibility via miniapps and AI.
Why, What and How!
- 1Why do we need a superapp?
- 2What are the key superapp functions and examples?
- 3How can we deliver a workforce superapp?
Why Do We Need an iSuperApp?
The Design of a Superapp
How Superapps Are Different
| Key Capabilities | Traditional Web/Mobile App | Composite App/Portal | iSuperApp |
|---|---|---|---|
| Core features to draw in users (e.g., payments, communications) | May be | May be | Yes |
| Design and development framework for miniapps | No | May be | Yes |
| Publication mechanism for miniapps ecosystem | No | No | Yes |
| Data sharing between superapp and miniapps | No | May be | Yes |
| User discovery and activation of miniapps | No | No | Yes |
What Makes an App “Super”?
Core Features
User Activated
Data Sharing
Miniapp Development
Miniapp Publication
What Are the Key iSuperApp Functions and Examples?
Emerging Superapps in the Digital Workplace
Workforce Superapps
- The three most popular superapps widely used in digital workplace in Chinese organizations.
- They provide capabilities of new work hub, business role hub, employee engagement hub, technology services hub and employee services hub in digital workplace.
Ways to Improve Digital Employee Experience
- 1Core Collaboration Feature
- 2Open Platform for Ecosystem
- 3Role-Specific Miniapp
Remote Workers:
myVirtuos Mobile
- 1myVirtuos Mobile allows all Virtuos employees and its contractors to manage business transactions, access productivity tools, news, videos, communications and other content.
- 2Built on a low-code platform and supports more than 11 miniapps.
A Superapp Platform Architecture Is Composable
Miniapp 1
Miniapp 2
Capability 1
Capability 2
Capability 3
Superapp A
Miniapp 3
Miniapp 4
Miniapp 5
Development Community
Miniapp SDK/Tools
Miniapp Catalog
Miniapp 6
Miniapp 7
Capability 1
Capability 2
Superapp B
Ways to Deliver Workforce iSuperApps
Development Platform
- Low-code application platform.
- Mobile app development platform.
- Pros: Flexibility and speed.
- Cons: Maintaining platform innovation by vendor; licensing costs.
Ground-Up Custom Development
- Internal mobile app development and platform teams.
- Outsourced systems integrator.
- Pros: Build exactly what suits your workforce; low-licensing costs.
- Cons: Significant investment in talent and resources.
Digital Workplace Solution
- Messaging and communications solutions.
- Intranet solutions.
- Pros: Broader use cases and ready to deploy.
- Cons: Limitations on miniapps; more proprietary.
Next Steps
- 1Determine if an iSuperApp helps to better achieve business objectives for employees.
- 2Evaluate the technology and talent needed to sustain a superapp platform.
- 3Enlist business technologists and fusion teams to create miniapp building community.
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